Tuesday, December 14, 2010

Someone's little workshop

Tis the season 

I certainly cannot believe that the year is almost over. It has been a good one, an journey for sure, both heavy and light with lessons and experience. But this is not about the bygone year. I would much rather celebrate the present and the season. It is a fun one after all.

This season we have been doing a making a bunch of DIY goodies that I am excited to share with friends and family. From Christmas cards to homemade chocolates, it is so satisfying to create something and share the success and goodies with others. There is something really empowering about creating things for yourself.

That feeling is something I have decided to harness for myself and my career. This fall, I have struggled with figuring out what direction I want to go with my career after my job ended in August. Over the past month (with all the luxurious time that comes from lower mileage, 80-90 miles a week ha!), I have been working on defining and creating for myself that direction. I decided somewhere along the way that I don't want to simply take a job I don't believe in to pass the time and pay the bills. I know myself, I burn out on that too quickly. I realized that I have lived my life afraid of truly going after what I want and creating my reality (especially when it comes to career). I mean, I went to culinary school but didn't take up cheffing. I immerse myself in food and nutrition, yet sit on the sidelines, afraid to true and carve out my piece of the pie. But I realize now, I want to pursue food as not just my passion, but as my career.

And let me tell you, I have been busy in my little workshop! I have been building up my personal chef client base and am actively pursuing new clients in the bay area. I have rebuilt and relaunched my personal chef/cooking website Fast Foodie. I am having my friend (and amazing designer Rick Gaston) design a new logo for me (sneak peek in the picture below!). I have launched a line of gluten free muffin and cookie mixes  that I am looking forward to developing into a line of muffins, granolas and bars!


I know where I want to go (cafe/bakery of our own!) and I would like to develop myself and my skills as the journey takes me forward to that eventuality. It is not an easy thing to undertake, nor is it all passion and inspiration, but it feels right. Many say, "but what about your running?" and I say, "what about my life?". Running is a huge part of my life, but it something I am not willing to defer every other aspect of my life for. I have done that and nearly imploded in the process. I find it surprisingly easy to balance and furthermore, I like the challenge. Food is a huge passion of mine and I feel as driven to create with this medium as I feel driven to run. It makes me excited. 

4 comments:

  1. Fantastic idea. As a gluten free athlete/ultra runner mother. . . you would surely have one customer willing to buy AND try everything!

    I hope that bakery/cafe is either in San Francisco or as close to Sacramento as you can get! (wink wink) OR at the very least include online shipping!

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  2. As a business owner for over a decade I'd argue that there is no one better to start and run their own business than an endurance athlete. Building a business is a marathon and an ultra at that. If you have the heart and the energy and the flex to change when you need to, you will definitely realize your dream!

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  3. I am over the moon about your decision! Way to shrug off the fears and go for your dreams! Can't wait to try some of the goodies you are creating. You rock, Devon!

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  4. (All) excellent Devon. Yeah there'll be no lack of energy vibe at that cafe(!)

    Great to see you (& Nathan) out at Rodeo.

    Cheers.

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